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Performance vs. Brand Marketing for 2025 Startups
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In the fast-moving world of startups in 2025, one of the most common dilemmas founders face is whether to invest in performance marketing or brand marketing. With limited budgets, small teams, and high pressure to grow fast, making the right decision at the right stage can significantly impact a startup’s trajectory. Both approaches have…
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AI-Generated Content: What Works & What to Avoid in 2025
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In 2025, AI-generated content has become a mainstream tool across industries, from marketing and journalism to e-commerce and education. Its rapid evolution has enabled creators and businesses to produce content at scale with unprecedented speed and accuracy. However, this convenience comes with critical challenges and ethical considerations. As AI continues to shape the digital…
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Where to Spend Your Ad Budget in 2025?
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In 2025, advertising is no longer just about showing up—it’s about showing up smart. With consumer behaviors shifting rapidly and platforms evolving faster than ever, brands and businesses must be more intentional with every rupee or dollar spent. The question isn’t “Should I advertise on Meta, Google, or YouTube?” but rather, “How should I…
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How to Create Engaging Email Newsletters That Convert
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Email marketing remains one of the most powerful tools to build relationships, drive conversions, and grow your business. But while many brands send newsletters, only a few succeed in turning them into meaningful interactions that lead to sales or signups. So, what separates an average newsletter from one that converts? It’s not just about…